Chefology Stove To Oven Series

We were once again hired to develop a campaign for the second product under the Chefology brand. For brand continuity, we used the same brand strategy as the first Chefology launch – to inspire home cooks. We started with the design of the logo and packaging.

We then moved on to develop the below-the-line communications materials and retail display. As the this product was launched and offered only during the Hari Raya season in Malaysia, our design reflects the theme of the festivities, creating an eye-catching focal point in the department store. We were also in charge of the photography styling for this project.