Chefology

We were on board for this project since the inception of the Chefology brand and were tasked with proposing a brand strategy – how the brand should be positioned in Malaysia’s cookware market – and developing a brand identity to stand out from the competitors. To break away from merely highlighting the product benefits, we instead focused on inspiring consumers to get creative in the kitchen.

After establishing the brand strategy, logo and visual guide, we proceeded to develop the retail design guideline that specifies the proper use of the brand’s visual identity in various retail environment. This includes below-the-line communications, packaging design, product display, shelf display, cooking demonstration counters, event space and staff uniform.